Google search console: important information to improve your website or your ads

Google search console: important information to improve your website or your ads

by Nicolas Chevillard on 2/06/2022

Updated at 4/10/2022


The Google Search Console is a totally free tool offered by Google. This allows you to analyze the presence of your website in the search results, it allows you to measure the performance and search traffic of your website as well as to optimize your SEO natural referencing. In addition, the Google Search Console, like most of the tools offered by the American giant Google, is aimed at beginners and experts alike.


So today we are going to show you some tricks to find the most important information to improve your website or ads.


Contents: 

Check in the Google Search Console the first 10 pages of your website with the best CTR (Click through rates) to improve your SEO web referencing.

With the Google Search Console, you can have a summary of the performance of your web pages in the search results to then be able to improve your SEO web referencing. This therefore gives you an indication of the pages that you need to improve, so that they gain position on the search engines and therefore have the best possible web referencing.

Here's how: 

  • Go to the Google Search Console
  • Go to the “performance” tab
  • Click on search results 
  • Then choose the filters that interest you to get the information you want

The filters available, to sort the data and refine your analysis in order to optimize your SEO web referencing as much as possible, are as follows:

  • Search type : Web, Image, Video, News,
  • Queries : the words typed by Internet users in Google,
  • Pages : the pages of your site to which Internet users have entered your site,
  • Pays
  • Devices : mobile, tablet or computer,
  • Appearance in search results . This is relative to AMP pages and rich results.


google search console amelioration


For example in this illustration you have several information to understand your SEO web referencing: 

  • Click-through rate (the number of times someone clicks on a page)
  • Impressions (the number of times your page appeared in search results) 
  • The ranking (its position in the search results) it is also possible that if, during the period that you have defined in the filter, a page has moved up or down in position then this will be displayed in the position panel.

You will then be able to calculate your click through rate with this information. Let's imagine that your web page obtained 30 clicks on an advertisement in question, and that this advertisement appeared 100 times (number of impressions) during the search results of Internet users on Google, therefore the CTR (click through rate) in this case is 30%. This is why a good SEO web referencing is very important because it will allow you to get more impressions and many more clicks. 

Check which keywords are generating the most impressions for your website in Google Search Console.

You can also identify which are the keywords that generate the most impressions. Thanks to the Google Search Console in order to take into take in account these keywords for your new content which will improve your SEO web referencing. To do this, simply go to the Google Search Console, go to the “search traffic” section, then “Search analysis” and finally choose to see the information related to the queries.


google search console ameliration two


You can then see which keywords drove the most clicks, the most impressions to your website, and even your CTR. But above all, you will be able to analyze which are the least relevant for your website and also place more keywords that bring you the most traffic to your website and will improve the SEO web referencing of your site. 

Optimize, with an SEO web referencing approach, your first 10 pages with the best CTR - rewrite them according to the keywords that trigger impressions.

Now that you know how to find the first 10 pages of your website with the best CTR as well as the keywords that generate the most impressions. You will easily be able to improve the SEO web referencing of your site.

So you just have to combine the two. That is to say, to rewrite the various pages best placed to include the keywords that generate the most impressions. This will allow you to significantly improve traffic on your website as well as SEO web referencing. 

Check content that ranks well, so you can create even better content, for your SEO on that topic for the keywords you already rank for.

Once all these steps have been completed, you will be able to see which content or articles your visitors prefer or which generate the most traffic. Once this has been identified, you will have to create other content and articles on the themes that appeal to your readers and write them in order to improve your SEO web referencing. Let's imagine you are a sports shoe store, if your page or successful article is: "Which hiking shoes to choose?" So you could write a side post like, “What are the best hiking shoe brands in 2022?” which will be linked to your successful page and therefore boost your SEO web referencing.

Thanks to this, you will be able to boost your successful pages or your already ranked keywords, as well as bring new content to your site and therefore gain potential customers. In particular, you will be able to have additional content to offer to people who visit your successful pages and therefore they will spend more time on your website. 

Brainstorm headline ideas for future posts and existing pages to bring new traffic to your website or improve your SEO web ranking

We advise you, each quarter, to think about possible articles that you could write in the future. This content must be related to your domain in order to improve your SEO web referencing by using relevant keywords. You can choose to write about articles on current events (which remain related to your field) in order to take advantage of the very large number of searches over a period when there is a lack of information on the current subject. You can also simply write content on a topic related to your field but write it better than others (i.e. more visual content and with more relevant keywords than your competitors). 





Nicolas Chevillard

Nicolas is a marketing assistant for Oshara Inc. He is passionate about digital and loves creating content on the theme of marketing and technology to teach you more!

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