Facebook advertising: The different types of advertising possible

Facebook advertising: The different types of advertising possible

by Nicolas Chevillard on 4/07/2022

Updated at 9/02/2023

American e-marketers predict a 15.5% increase for the year 2022 compared to 2021, in revenue related to Facebook ads, which would therefore amount to 58.1 billion dollars.

Indeed, Facebook advertising is essential , since it allows you to interact not only with your audience but also it allows you to expand your community on the largest social platform in the world. A Facebook ad offers a huge range of features in order to do micro-targeting and reach exclusively the people you are interested in with your ads. This is one of the great benefits of a Facebook ad since Facebook helps you to reach the people that most likely end up buying your products or services. 

This micro-targeting will allow you to make the most of your budget, thanks to high conversion rates and return on investment because you will spend money to exclusively reach prospects with the most potential for your products. 

However, to achieve your goals, it is imperative that you understand the different types of Facebook ads as well as the different targeting options offered. As a web agency specializing in the implementation of Facebook ads, we will explain in this article the different types of ads possible on Facebook.


The different types of facebook ads:

Facebook Photo Ads

The Facebook photo ad type is the easiest to get started with. However, these image-type Facebook ads remain an effective way to promote your brand on the platform. In just a few clicks, you can create a Facebook ad that will boost an image post from your Facebook page in order to promote your brand to as many people as possible. Even though these image-type Facebook ads are simple, they don't have to bore your prospects. 

Image-type Facebook ads are the most popular on the platform, so you need to know how to stand out to appeal to your target customers as much as possible. 

facebook photo ads

Facebook Video Ads 

Video-type Facebook ads will allow you to share the work of your teams, how the product you sell works. You should also know that video content grabs more attention by the people than any other format. Video-type Facebook ads generate a lot of commitment from your prospects and promote much more sharing of your Facebook ad.

The same for video-type Facebook ads, you must stand out from others with original content. If you want an idea to create original content that promotes sharing here are 9 types of content that attract sharing on the internet and social networks

facebook ads video

With more than 8 billion videos watched on Facebook per day, it proves to be a very interesting and profitable medium for marketers as well as for companies wishing to promote their brand. 

Tip : We recommend keeping Facebook video ads as short as possible. To upload a Facebook video ad, simply go to the Facebook Ads Manager.

If we take a closer look at the New York Times Facebook video ads below, we notice that this Ad talks about the fact that mutual friends who have already liked The New York Times Facebook page, which makes Facebook advertising much more interesting for users. 

facebook video ads

Facebook poll ads 

This kind of surveys in Facebook ads offer interaction to users, this kind of Facebook ads are attractive because it reveals a percentage to users after interacting with it. Facebook poll ads have been shown to have the potential to significantly increase brand awareness. 

facebook ads multi

Multi-Product Facebook Ads

These Facebook ads allow you to feature multiple products in a single Facebook ad, so the user can see multiple products on a single ad and interact with each of them to be brought back to the product page. If your goal is not to sell products, but services then with this kind of Facebook ads you will be able to promote in a single Facebook ad, a blog article, a webinar, an ebook, or even your different services. 

facebook ads multi

This kind of Facebook ads is also called Facebook carousel ad, since you can include up to 10 images or videos, in order to present your products, your services or even make a panoramic image as in this example: 

facebook ads carousel

Local Facebook Ads

This type of Facebook ad only works if you have a physical store to which you aim to redirect buyers. If this is the case for your business, then this local Facebook ad is going to be perfect for you, because you will be able to perform very precise targeting on the platform.

For example, if your store runs promotions over a period, prepare Facebook ads that will appear exclusively on the news feeds of people located nearby. 

facebook ads

Facebook event ads 

As its name suggests, this kind of Facebook ad refers to the promotion of an event, usually the link on the Facebook ad takes users directly to the web page for the purchase of a ticket. Facebook event ads mainly encourage a group of people targeted by you to attend your event. It is true that events are important for business, but sometimes attracting people to this one may be a bit difficult. That's why this type of Facebook ad can be very beneficial to you, especially if you target your prospects well.

Here are some tips for the success of your Facebook event ads: 

  • Clearly state event details
  • Indicate the price 
  • Indicate the dates of the event
  • Put a clear CTA for ticket purchase 
  • Indicate the location of the event 

facebook ads event

Facebook Ads on Messenger

Facebook ads on Messenger allow you to reach 1.3 billion people each month, the number of Messenger users. When you make your Facebook ad, you just have to choose it to appear on Messenger. 

It is also possible for you to create a Facebook ad with a link that leads back to Messenger. In case you have a Facebook page, it is possible to create a Facebook ad with a CTA that directly leads the user on Messenger to start a conversation with you. This allows you to start a conversation with a potential customer. 

facebook ads messenger

Facebook Stories Ads 

Thanks to this type of Facebook ads, you will be able to broadcast a video to a large number of people. These Facebook ads have proven to be very attractive because according to a survey conducted by Facebook, more than half of people admitted to making more online purchases since the creation of Stories.

facebook storie ads

Bonus: Playable Facebook Ads

This kind of Facebook ads is a brand new Facebook ad format, and are therefore very popular with users since these Facebook ads are so far very original. Facebook playable ads consist of creating a kind of mini-game that users can play to get them to interact with your content.

facebook playable ads

You are now all set to get started with your Facebook Ads, hopefully we have successfully delivered a better understanding of the different types of Facebook Ads as well as giving you some ideas for the type of Facebook Ads that might fit your business. company. 

If you would like to know more about the development of Facebook ads to market your project, do not hesitate to consult this service page or simply contact us for the management of your Facebook ads and personalized support for your needs and your budget. 

We are a web marketing agency specialized in supporting companies for more than 10 years in order to succeed in their digital transformation and to succeed in the projects they undertake. 

While waiting for the next column, if you have any questions, call us

See you soon

Nicolas Chevillard

Nicolas is a marketing assistant for Oshara Inc. He is passionate about digital and loves creating content on the theme of marketing and technology to teach you more!

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