You want to develop your own e-commerce platform. But you have, difficulties to make your choice in the various CMS (Content Management System) of e-commerce, in particular between Magento and Prestashop?
This article aims to enlighten you on this subject by presenting them to you, through their main characteristics and distinctions.
But before you start, you should know that the choice depends on two essential factors: expertise and budget. Depending on the rates, e-commerce platforms offer more or less attractive sales sites. Aesthetics is not the only factor that influences, there is also complexity. Depending on the user and the computer program on which the platform is based, the development speed of some modules may vary.
Like PrestaShop, Magento is a technical e-commerce solution designed on open source. This is equivalent to a free download and installation. In both cases, to have an efficient shop, ergonomically and SEO. It is necessary to subscribe to additional paid features, called add-ons. These additional modules, offers interesting services in converting the visitor into a customer. Like, for example, retargeting about the abandoned basket.
Magento is distinguished first by its two existing professional versions:
Unlike Magento, PrestaShop requires lower coding skills. Its interface is more intuitive and ergonomic than the previous one. Navigation will be more pleasant, both for novices and CMS experts.
Its unique open source access, combined with support from a very dynamic francophone community, promotes mutual aid between amateur and experienced users. It makes him benefit from a moderately lower cost. But you still have to take into account the cost of hosting on very powerful servers.
The strong points of PrestaShop:
PrestaShop or Magento? You will have understood this choice depends only on the resources you have. If your company is small scale, or if you don't have the skills of an experienced developer, turn to PrestaShop. Otherwise choose Magento, in order to benefit from a perpetual freedom in the modeling of your e-commerce platform.
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