Good seo practices

5 good seo practices to apply on your site

by Sidick Allaladé on 20/06/2022

Updated at 27/01/2023

There are several tasks and tricks that can improve your search engine positioning. Among them, here are 5 very important elements that positively influence your web referencing.


Keyword research is considered in itself as one of the main branches of organic SEO. 

This step is important, because if you are a baker you do not want to be referenced for the term "dentist". Moreover, choosing “toothpaste recommended by dentist” as keywords is easier and more optimal for referencing a “dentist”.

Several methods are used to do keyword research. Be sure to use the right one, which you will constantly improve over time.

2- Check the click through rate (CTR) of your countries

The click rate or in English "Click Though Rate" is a piece of data, which makes it possible to analyze the ratio of clicks received towards a page versus the number of times this page has been displayed.

 A low click-through rate can lead to the interpretation that the displayed text is not attractive enough to trigger more clicks from your users.

 In order to optimize this indicator, you should include relevant keywords and make sure they are included in:

  • your title tags displayed at the top in your web browser
  • your page header tags
  • your meta description tags

3- Create your brand name on social networks

Social networks are first of all a marketing and advertising tool, having your company's profile on social networks is not to be done only for the purpose of selling, but also of notoriety, because do not forget the results from social media pages also show up in search engine results.

This is not about techniques for getting backlinks, but rather making sure you don't get unwanted backlinks.

 Indeed you could have toxic backlinks for your positioning in search engines, and if such and the case you would like to know it, in order to disavow them with the tool "disavow tool" of Google or your favorite web referencing tool.

5- Discover the keywords for which you are already ranked

When you start your SEO, after performing an audit of your website, you should know, for which words you are currently referenced online. Whether it's at the start of your search engine first page conquest, or whether it's in progress, you want to keep a close eye on this, as it lets you know if you're on the same path as the customers. who are looking for your product or service.

 Finally, keep in mind that to be well referenced on the web, and succeed in appearing on the first page of Google, or any other search engine is not rocket science, but just requires know-how, a lot of assiduity and constancy and time. 

Share the votes with us, and if you want our team of SEO experts to help you get to the first page on search engines, contact us.

Sidick Allaladé

Sidick Allalade, is Chief Technology Officer at Oshara INC and co-founder of the Osortoo web application. He loves solving complex IT problems, coding and everything IT. He has a good knowledge of online marketing and IT Governance, Audit and Security.
His experience spans hundreds of projects with companies of all sizes which makes him a valuable asset on any team.

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